I recently began volunteering with the Arts & Business Council of Chicago as a business consultant. The Business Volunteer for the Arts (BVA) programOn a project-by-project basis, volunteers contribute their professional skills and resources to enhance the management capacity of arts organizations with limited resources. In return, business volunteers enrich their professional and personal lives - by building their human networks, strengthening their business skills and becoming an integral part of the behind-the-scene world of the arts.
Last week, I began working with the Lakeside Legacy Foundation on a messaging plan/branding project. I'm planning to conduct a perceptual mapping study to determine how they can better marketing their existing overall brand, as well as brands underneath the overall brand. Their team recently took us for a tour of the facilities, provided us history of the building, and shed light on some challenges they are currently facing. More to come as the project progresses!
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