Lakeside Legacy Foundation - Messaging Plan & Branding

I recently began volunteering with the Arts & Business Council of Chicago as a business consultant. The Business Volunteer for the Arts (BVA) programOn a project-by-project basis, volunteers contribute their professional skills and resources to enhance the management capacity of arts organizations with limited resources. In return, business volunteers enrich their professional and personal lives - by building their human networks, strengthening their business skills and becoming an integral part of the behind-the-scene world of the arts.

Last week, I began working with the Lakeside Legacy Foundation on a messaging plan/branding project. I'm planning to conduct a perceptual mapping study to determine how they can better marketing their existing overall brand, as well as brands underneath the overall brand. Their team recently took us for a tour of the facilities, provided us history of the building, and shed light on some challenges they are currently facing. More to come as the project progresses!

Karaoke & New Product Ethnographic Study

My Analytical Tools for Marketers class is winding down, presentation and take home exam are remaining in the quarter. This is my final assignment for the course, which used ethnographic techniques to create new products. I created a new karaoke machine, read the report here.

Nintendo Wii & Value Curve

I recently wrote another paper for one of my MBA classes at DePaul, Analytical Tools for Marketers. It focused on the Nintendo Wii and feature recommendations using the value curve tool. Read it here.