Thursday, October 16, 2014

Take A Craft Beer Survey - Enter to Win a $20 Gift Card from Revolution Brewing

Enter to win one of three $20 gift cards from +Revolution Brewing Brewery for taking a survey on craft beer - it's a project for my marketing class. There are a few screening questions, if you do not meet the criteria for the survey, you may be disqualified.

Guys: http://svy.mk/1sdfOxe Ladies: http://svy.mk/1yAiOsx

Revolution Brewing & Conjoint Analysis

Here's another consulting report from my Analytical Tools for Marketers class at DePaul. In this paper, I use conjoint analysis to increase market share and customer value for a beer product from one of my favorite breweries, Revolution Brewing. Read the report here.

Friday, October 03, 2014

Repositioning of Wendy's & Perceptual Mapping

I recently wrote a paper about repositioning Wendy's in the fast food market. This paper was an assignment for one of my MBA classes, Analytical Tools for Marketers. Perceptual mapping is a tool is an analytical tool for conducting perceived brand analysis in a given industry. The paper can be found here