Enter to win one of three $20 gift cards from +Revolution Brewing Brewery for taking a survey on craft beer - it's a project for my marketing class. There are a few screening questions, if you do not meet the criteria for the survey, you may be disqualified.
Guys: http://svy.mk/1sdfOxe Ladies: http://svy.mk/1yAiOsx
Thursday, October 16, 2014
Revolution Brewing & Conjoint Analysis
Here's another consulting report from my Analytical Tools for Marketers class at DePaul. In this paper, I use conjoint analysis to increase market share and customer value for a beer product from one of my favorite breweries, Revolution Brewing. Read the report here.
Friday, October 03, 2014
Repositioning of Wendy's & Perceptual Mapping
I recently wrote a paper about repositioning Wendy's in the fast food market. This paper was an assignment for one of my MBA classes, Analytical Tools for Marketers. Perceptual mapping is a tool is an analytical
tool for conducting perceived brand analysis in a given industry. The paper can be found here.
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